Hand Drawn custom Illustration for the NonProfit Organisation TrueUSA

Client:

Services: Illustration

TrueUSA.org is a nonprofit Organisation located in the US dedicated to defunding Fox News and highlighting Fox’ role in political events. These Hand Drawn custom Illustrations were for campaigns associating the network’s sponsors with values echoed by Fox Personalities such as Tucker Carlson or Sean Hannity.

TrueUSA’s goal thereby was to call on the sponsors to quit supporting the network and avoid further disinformation. The claim was not per sé to badmouth the sponsor, but to imply their support of the network’s values and claims through continued sponsoring. Furthermore, the hope was, through compelling imagery, to spread the word faster.

This illustration was created for the website of the organisation and was used for the social media sites as well. I appreciate the organisation’s founder’s humanity and personal values, and I did enjoy being part of TrueUSA’s journey trying to make a positive change.

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