Identity Concept, Logo, Various Print and Textile Designs for lenitas gGmbH Karlsruhe

Client:

Services: Identity Concept, Logo, Business Cards,Flyer, Brochures, Banner, Poster, Rollups

On their website Lenitas.de the privider/carrier for kindergartens, schools and other educational children / Teenager Services describes their philosophy as follows: With the name “Lenitas” (lat. = “giving time, serenity”) we aim to clarify the focus of our work: Giving time and taking the world more calmly. In today’s fast-paced world, and the stress it causes for everyone, we are particularly concerned to give children and parents enough time to grow together, to develop and to feel comfortable with us. We support them in creating more peace in moments of hectic everyday life. We also see this as a guiding principle in our pedagogical work.

With the smoothness its wide typeface with rounded angles and lines implies and the soft, water resembling turquoise the logo aims to instill serenity and softness. The butterfly symbolizes growth, in a playful, positive manner.

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