What the client asked for: Print Design Poster & Business Cards
Keil Collection Heidelberg required PR documents such as posters, flyers and contact cards for a sort of experience based live-outdoor exhibition of Peter Robert Keil’s paintings, which would be shown, experienced and perceived within the context of various surroundings to show the art through the lens of context and circumstance.
These products integrate one of his artworks and colors taken from his art, playing with changing it based on placement, i.e. taking away color and leaving contour only for the frame of the poster, to hint at the subject. For the font I chose a sans serif with “a kick” and an abundance of widths and visual appeal to be able to play and combine without having to use too many different typefaces on top.