Hey! I'm glad you drop by!
I'm Alexa and I turn ideas and stories into hand-drawn, charming images that speak for you - from children's books to illustrated branding projects. I also enjoy making content pretty ;)
What do a playful children’s book, an eye-catching package, and a beautifully illustrated poster have in common? They all rely on illustration as a powerful form of communication.Illustration is not a pretty picture - it adds personality and humanity to your product, makes your brand or project more tangible and approachable. It creates emotion, sparks curiosity and communicates your message to your audience. In image, Illustration and Design it is my job to make your content graspable, understandable and communicate your story optimally.
My Services at one glance:
Illustration for
→ Kids & Education
→ Editorial
→ Surface & Patterns (Fabrics, Cards, Wrapping Paper, Brands...)
→ illustrated Branding, Packaging & Commercial projects
→ Kids & Education
→ Editorial
→ Surface & Patterns (Fabrics, Cards, Wrapping Paper, Brands...)
→ illustrated Branding, Packaging & Commercial projects
Photo editing and compositing
→ Retouching & Repair
→ Photo Manipulation & Compositing (creative montages, surreal Scenes)
→ Custom Requests
→ Retouching & Repair
→ Photo Manipulation & Compositing (creative montages, surreal Scenes)
→ Custom Requests
Design & Layout
→ Editorial Design (Magazine-, Book-, Booklet-Layouts)
→ Print & Promotional Media (Flyer, Poster, Brochures, Stationery)
→ Editorial Design (Magazine-, Book-, Booklet-Layouts)
→ Print & Promotional Media (Flyer, Poster, Brochures, Stationery)
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A Quick Glance
Style and Character design study for a client project
Style and Character design study for a client project
Christmas Card
WiP: Excerpts of Tobias Rohde's Christmas Carol of some sorts
WiP: Example Douple Page of Tobias Rohde's Christmas Carol of some sorts
Greeting Card for Easter for Publishers and Clients
Education: Visualized theoretical principles for Seminar use
Kids & Education Illustration
One of my biggest focus areas is kids, adolescents and educational subjects. I love playing with fun, playful ideas for children's stories, coming up with styles and expressive illustrations for adolescent's books. Much of my personal past as well as clients I worked with and circle of friends is focused on education and the teaching, seminar and developmental field, and visualising teaching materials for kids and grown ups is one of my favourite subjects.
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Bright feathers, straight forward layout, seamless
Set of animal Patterns created for Windelzauberland for fabrics for toddler related products
personal project pattern
personal project pattern
personal project pattern for Halloween
personal project pattern for Valentines Day
Card design with a happy sunshiny mood, perfect for spring or summer
refreshing ice cream pattern, handdrawn
Surface & Pattern Illustration
I have so much fun playing with colors and patterns and coming up with unique motifs. One of my major goals and dreams is to create product-oriented designs and licensable card illustrations for brands or businesses that produce their own products. I love designing patterns and illustrations that bring personality to a product, make it stand out and bring a smile to peoples faces.
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Corporate Identity and additional layout and design projects for lenitas gGmbH Karlsruhe
Logofolio with various Logo examples I created for different clients
Hand-Drawn Logo for Kindergarten "Goldstückchen" under lenitas
Illustrated Branding, Packaging & Commercial projects
I have over a decade of experience in Branding and logo creation, from very sleek and straight-forward designs (→ Lenitas) to hand-drawn logos for kindergartens (→ Goldstückchen). My focus now lies in hand-drawn illustrated branding, logo and elements to highlight your brand's or product's unique personality, make you personable, and catch your audience's attention.
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Example Composite I created for a series calles Friendscapes
Example for how to use a composite as promotional ad eye catcher
Example Composite I created for a series calles Dreamscapes
Kampaign Editorial Composite for political Non Profit TrueUSA
Example Composite I created for a series calles Dreamscapes
Example Composite from the series Facescapes
Example for use of Composites as illustrative editorial in a mag
Example Composite from the series Facescapes
Photo editing and compositing
Ever since I first got my hands on Photoshop in 1998, it has been one of my biggest passions learning about enhancing and retouching Portraits and Imagery, restoring old photographs, and more so, bringing fantastic sceneries and bold ideas to life for advertisement, illustrative editorial work or creative projects.
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WiP: Excerpts from Tobias Rohde's novel "A Christmas Carol of some sorts"
Folable square brochure Lernstudio Sollbruch Heidelberg, inner pages
4 page brochure "Reise des Lebens" for a seminar on a boat trip
Excerpt of a brochure /Minimag for lenitas gGmbH Karlsruhe
Trifold Flyer for Lachs & Moritz Frankfurt
Design & Layout
The perfect promotional outfit for your material, custom and individually designed for you. Let's talk about your project, work, company, goals, and requirements. I will research your field and competition's media, listen to you to get to know your requirements, and factor in your preexisting identity materials to come up with the right material for you.