Custom Photoshop Work: provocative compositions for TrueUSA
Client: trueUSA
Services: Custom Photoshop Work / Composite according to TrueUSA’s wishes.
TrueUSA.org is a nonprofit Organisation located in the US dedicated to defunding Fox News and highlighting Fox’s role in political events. These Custom Photofusions were for campaigns associating the network’s sponsors with values echoed by Fox Personalities such as Tucker Carlson or Sean Hannity.
TrueUSA’s goal thereby was to call on the sponsors to quit supporting the network and avoid further disinformation. The claim was not per sé to badmouth the sponsor, but to imply their support of the network’s values and claims through continued sponsoring. Furthermore, compelling imagery helps to spread the word faster.
The values implied in these illustrations are for the intent of TrueUSA’s campaign.
These illustrations were mostly used in Social Media Campaigns. I appreciate the organization’s founder’s humanity and personal values, and I enjoyed being part of TrueUSA’s journey trying to make a positive change.
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