Project Details
Title: Fairytale Poster Set – Children’s Illustration
Client: Black Forest Artworks
Type: Commercial Illustration / Poster Design
My Role: Illustration, Visual Concept, Color & Style Development
Status: Completed
Client: Black Forest Artworks
Type: Commercial Illustration / Poster Design
My Role: Illustration, Visual Concept, Color & Style Development
Status: Completed
Scope of the Project
Concept and illustration of three fairytale scenes (princess, unicorn and castle) from a minimal brief
Detailed compositions with small hidden details for children to discover
Clean digital comic style and exact color matching across all three posters
Print-ready artwork, sold as individual prints and as a complete set
Project Description
The brief
Black Forest Artworks sells children’s posters for children’s rooms, kindergartens and schools. The fairytale set had to sell individually and as a set, and hang seamlessly next to the client’s other series.
Black Forest Artworks sells children’s posters for children’s rooms, kindergartens and schools. The fairytale set had to sell individually and as a set, and hang seamlessly next to the client’s other series.
The challenge
The brief was a theme and three motifs: princess, unicorn and castle. Familiar motifs like these easily become generic, so each scene needed its own story to hold a child’s attention. Colors had to match exactly across all three posters, and the client’s preference for a clean digital look shaped the style.
The brief was a theme and three motifs: princess, unicorn and castle. Familiar motifs like these easily become generic, so each scene needed its own story to hold a child’s attention. Colors had to match exactly across all three posters, and the client’s preference for a clean digital look shaped the style.
The approach
I gave each scene small stories to discover: A little mouse, sleepily rubbing its eyes in a tree stump, a squirrel having fun on a swingset or birds giving each other candy. My bunny bear, a small character I hide in many of my illustrations, appears in two of these, both times sleeping (little sleepy head). A shared palette for [z.B. sky, castle walls, meadows] connects the three posters into one fairytale world.
I gave each scene small stories to discover: A little mouse, sleepily rubbing its eyes in a tree stump, a squirrel having fun on a swingset or birds giving each other candy. My bunny bear, a small character I hide in many of my illustrations, appears in two of these, both times sleeping (little sleepy head). A shared palette for [z.B. sky, castle walls, meadows] connects the three posters into one fairytale world.
The result
The set is available in the Black Forest Artworks shop as individual prints and as a complete set.
The set is available in the Black Forest Artworks shop as individual prints and as a complete set.
Unicorn illustration in a night lit forest for a magical feel
Fairytale illustration of a princess having a picknick with her animal friends
Fairytale illustration of a fairytale castle in the woods
Bunny bear, a recurring hidden character by Alexa Gregor, sleeping after eating a bunch of cookies
