Project Details
Title: Woodland Animal Poster Series – Children’s Illustration
Client: Black Forest Artworks
Type: Commercial Illustration / Poster Design
My Role: Illustration, Visual Concept, Color & Style Development
Status: Completed
Client: Black Forest Artworks
Type: Commercial Illustration / Poster Design
My Role: Illustration, Visual Concept, Color & Style Development
Status: Completed
Scope of the Project
Concept and illustration of nine woodland animal characters for children aged 3 to 6
A softer, cuter illustration style, developed together with the client
Posters designed to work alone and in any combination, held together by a shared color system
Print-ready artwork, sold individually and in flexible sets
Project Description
The brief
Black Forest Artworks wanted a series of woodland animal posters for younger children, aged 3 to 6. Buyers should be able to combine them freely, from a single print to a full wall of nine.
Black Forest Artworks wanted a series of woodland animal posters for younger children, aged 3 to 6. Buyers should be able to combine them freely, from a single print to a full wall of nine.
The challenge
With nine posters and no fixed set, every possible combination had to look intentional. The younger audience also called for a different look than the client’s detailed seek-and-find sets: softer, simpler and cuter, while keeping the smooth, clean finish the client prefers.
With nine posters and no fixed set, every possible combination had to look intentional. The younger audience also called for a different look than the client’s detailed seek-and-find sets: softer, simpler and cuter, while keeping the smooth, clean finish the client prefers.
The approach
Together with the client, I developed a softer style with rounder shapes and gentle colors. Each animal gets its personality from facial expression, pose and one small moment: a cat tangled up in a ball of yarn, a mouse nibbling on cheese, a butterfly landing on a fawn’s head. This gives young children a small story to recognize in every poster. A shared color palette keeps any combination of the nine posters cohesive.
Together with the client, I developed a softer style with rounder shapes and gentle colors. Each animal gets its personality from facial expression, pose and one small moment: a cat tangled up in a ball of yarn, a mouse nibbling on cheese, a butterfly landing on a fawn’s head. This gives young children a small story to recognize in every poster. A shared color palette keeps any combination of the nine posters cohesive.
The result
The series is available in the Black Forest Artworks shop as individual prints and in flexible sets.
The series is available in the Black Forest Artworks shop as individual prints and in flexible sets.
