Mockup: three postcard illustrations for Frauenzentrale Zürich’s 2026 advent calendar.
A split portrait of women in one figure, standing in front of the Grossmünster, Fraumünster and Uetliberg tower: a mosaic of women’s identities and roles.
Women of different ages and backgrounds celebrating a move into a new home, with a view of the Grossmünster in Zurich.
Two women repairing a bike together beside Zurich’s tram 13: self-reliance and mutual support between women.
Project Details
Title: Women’s Empowerment Postcard Illustrations – Frauenzentrale Zürich
Client: Frauenzentrale Zürich (NGO)
Type: Campaign Illustration / Postcard Illustration
My Role: Illustration, Visual Concept
Status: Completed, 2026
Type: Campaign Illustration / Postcard Illustration
My Role: Illustration, Visual Concept
Status: Completed, 2026
Scope of the Project
Concept and illustration of three postcards on women’s empowerment for the Frauenzentrale’s 2026 advent calendar
Everyday scenes with women of different ages and backgrounds, set in recognizable Zurich locations
Integration of the organization’s corporate colors and campaign slogan “Macht. Frauen. Stärker.”
Print-ready files (A6, CMYK), also sold individually and as a set in the organization’s online shop
Project Description
The brief
Frauenzentrale Zürich, a non-profit supporting women, commissioned three postcard illustrations for an advent calendar sold to women in and around Zurich. The cards should celebrate women from the region and include local landmarks.
Frauenzentrale Zürich, a non-profit supporting women, commissioned three postcard illustrations for an advent calendar sold to women in and around Zurich. The cards should celebrate women from the region and include local landmarks.
The challenge
A broad audience had to understand the motifs at first glance: metaphorical, but never abstract. The cards also had to carry the corporate colors and the slogan “Macht. Frauen. Stärker.”, a German wordplay meaning both “Power. Women. Stronger.” and “Makes women stronger.”
A broad audience had to understand the motifs at first glance: metaphorical, but never abstract. The cards also had to carry the corporate colors and the slogan “Macht. Frauen. Stärker.”, a German wordplay meaning both “Power. Women. Stronger.” and “Makes women stronger.”
The approach
Each card shows a different side of women’s strength. Friends of different ages celebrate a move between boxes, wine glasses and a sleeping cat. A split portrait combines two women in one figure, showing the many backgrounds and roles women hold. Two friends repair a bike on the street, one with her high heels kicked off, elegant and pragmatic at once. Zurich runs through all three cards: Grossmünster, Fraumünster, the Limmat, the Uetliberg tower and tram line 13, which carries the Frauenzentrale’s name. The slogan appears inside the scenes as a poster and a flyer, part of the world rather than placed on top of it.
Each card shows a different side of women’s strength. Friends of different ages celebrate a move between boxes, wine glasses and a sleeping cat. A split portrait combines two women in one figure, showing the many backgrounds and roles women hold. Two friends repair a bike on the street, one with her high heels kicked off, elegant and pragmatic at once. Zurich runs through all three cards: Grossmünster, Fraumünster, the Limmat, the Uetliberg tower and tram line 13, which carries the Frauenzentrale’s name. The slogan appears inside the scenes as a poster and a flyer, part of the world rather than placed on top of it.
The result
Delivered within about one month, from first sketches to print-ready files. The cards are part of the Frauenzentrale’s 2026 advent calendar and available in its online shop.
Delivered within about one month, from first sketches to print-ready files. The cards are part of the Frauenzentrale’s 2026 advent calendar and available in its online shop.
